ACADEMY OF POP
VR CONTENT PROPOSAL
UNSHUT
ABOUT UNSHUT
We work with the world's most ambitious creators, agencies, and brands to create life-changing immersive experiences, blending human-centric storytelling with advanced technology.
Led by a team of proven creatives with decades of expertise, we believe the future is personalized, immersive, and engaging.
BREAKTHROUGH IMMERSIVE EXPERIENCES
THE ASK
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Develop 1-6 compelling, high-quality VR episodes in 8K 180°
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Highlight the lives of Academy of Pop students and their journeys
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Give the viewer an exclusive behind-the-scenes look at the academy’s training
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Focus on the human element with personal 1:1 moments of true connection
OUR APPROACH
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Make it personal—the viewer is the hero who lives the story
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Make it unforgettable—let viewers experience the Academy of Pop firsthand to remember it forever
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Focus on the unique aspects of VR and the hardware to maximize success & potential press coverage
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Provide exclusive 1:1 access to a normally unreachable hero—Simon Fuller
OUR GUIDING PRINCIPLE
Through years of creating immersive content for HBO, AMC and other clients, we’ve developed a guiding principle...
THE VIEWER IS THE HERO
That means action happens at and to the viewer, not just in front of them.
It’s a high bar, but we believe it’s why our experiences get millions of views.
CREATING FOR SAMSUNG
Years ago, we worked with Samsung to create the VR Teleporter and VR Postcards. We're excited for the chance to make history with them again.
There's one feature that sets Project Moohan apart: GEMINI AI
Luckily, our team is on the cutting edge of AI integrations, working with clients like Reid Hoffman and EQUINOX to deliver highly-specialized implementations.
Our big idea?
VIEWERS SPEAK DIRECTLY TO PEOPLE IN THE EXPERIENCE
We aren't talking about CGI or fake AI avatars. We simply film a few versions of key scenes, and provide dynamic options for content—like a choose your own adventure with video.
This would provide a truly cutting-edge experience.
HIGH LEVEL CREATIVE CONCEPTS
JAN 16-17
Projet Kickoff & Contracts
JAN 20-31
Creative Development & Pre-Production
FEB 1-5
Production on Location
FEB 6-20
Post Production
FEB 20
Deliver Rough cut
FEB 24
Feedback Due for V1 Assets
FEB 26
Deliver V2
FEB 27
Final Feedback Due
FEB 28
Deliver Final cut
PROPOSED TIMELINE
JOIN THE CREW
Simon welcomes you to the Academy and you're just in time! One group is down a member and you're going to join them!
From vocal lessons to choreography to scene study and more, each episode pairs you with another member of the group, practicing skills in real time, learning about life at the Academy, and choosing different pieces of the musical composition.
The final episode incorporates all your decisions from previous episodes into a live performance with you onstage, surrounded by your team,performing the song that you created along the way!
WELCOME TO THE ACADEMY
Beginning with a personal welcome and 1:1 interaction with Simon Fuller, the viewer then chooses a student or teacher to guide them through a fun-filled day at the Academy.
Each episode highlights different aspects of AOP, offering authentic behind-the-scenes moments.
Every episode ends with options to continue experiencing all the Academy has to offer!
PREVIOUS PARTNERS
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STANDOUT REVIEWS
"The Game of Thrones brand installation at South by Southwest is so immersive that a woman momentarily thought on Friday morning she was going to die in it.”
”The result of VR Postcards is meditative, gentle and genuinely interesting, with none of the whizz-bang special effects you expect from VR... the results are little works of art.”
"This Reid Hoffman clone is the coolest thing I've seen anyone do with AI so far!!"
“The depth of this experience was so real. Black Box is almost like a videogame, but because it was beyond the confines of the screen, you don’t know where to look next. It’s very exciting and different.”
“Black Box turns you from a normal person into the star of your own sci fi action adventure.”
REFERENCES
HR Nightmare VR
Alexa Baggio: 610-217-2633
Air Liquide VR Fuel Cell
Naomi Piercey: 386-299-1890
OUR CREW & CAPABILITIES
Our LA crew have worked on everything from VR experiences for Meta Connect to immersive documentary with the Lebron James Family Foundation, music videos and dance films, the Pepsi Super Bowl half time show with Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar and more.
Our post-production sound specialists include spatial audio experts and VFX wizards who worked on the Sabrina Carpenter concert.
Our specialists create rich, layered visuals and incredible soundscapes that provide a true feeling of presence.
OUR TEAM
ARCHETYPE // LEGEND
Yale hacker James has pioneered a host of award-winning genre disrupting work, from Justin Bieber’s metaverse concert to Viacom's MoCap system, the “Outernet,” and more.
JAMES
TUNICK
XR/VR/AI TECH
ARCHETYPE // PATHFINDER
Ex-Disney Imagineer Abigail creates unforgettable immersive brand experiences across various platforms, from Walt Disney World attractions to murder mysteries.
ABIGAIL
TAYLOR-SANSOM
IMMERSIVE NARRATIVE
JON
CLINKENBEARD
VISION & CREATIVE
ARCHETYPE // COMMANDER
Immersive creative director Jon thrives on the bleeding edge of tech, having pioneered industry-first experiences, and global campaigns with an “X’ factor.
ERIC
WILKER
MARKETING STRATEGY
ARCHETYPE // PIONEER
20+ years of entertainment experience executing C-level finance and corporate development at HBO and others.
ARCHETYPE // BUILDER
Designer and worldbuilder with a background in neuroscience, who creates narrative experiences using emergent tech like VR/XR.
RACHEL
JOY VICTOR
EXPERIENTIAL DESIGN
ARCHETYPE // DIPLOMAT
Head of AILA and USC Expert In Residence focused on live events and partnership ecosystems that catalyze innovation.
TODD
TERRAZAS
BRAND PERCEPTION
& NETWORKING
JON@UNSHUT.ME //
214-808-2227
THANK YOU
JAMES
TUNICK
BRAND PERCEPTION
& NETWORKING
ARCHETYPE // DIPLOMAT
Head of AILA and USC Expert In Residence focused on live events and partnership ecosystems that catalyze innovation.
ARCHETYPE // BUILDER
Designer and worldbuilder with a background in neuroscience, who creates narrative experiences using emergent tech like VR/XR.
ABIGAIL
SANSOM
IMMERSIVE NARRATIVE
JON
CLINKENBEARD
VISION & CREATIVE
ARCHETYPE // PIONEER
20+ years of entertainment experience executing C-level finance and corporate development at HBO and others.
ARCHETYPE // LEGEND
Yale hacker James has pioneered a host of award-winning genre disrupting work, from Justin Bieber’s VR concert to Viacom's MoCap system, the “Outernet,” and more.
TODD
TERRAZAS
CUTTING-EDGE TECH
ARCHETYPE // PATHFINDER
Disney Imagineer Abigail creates unforgettable immersive brand experiences across various platforms, from Walt Disney World attractions to murder mysteries.
RACHEL
JOY VICTOR
EXPERIENTIAL DESIGN
ERIC
WILKER
MARKETING STRATEGY
ARCHETYPE // COMMANDER
Ex-agency VP Creative Jon thrives on the bleeding edge of tech, with industry-first experiences, game-winning strategy, and global campaigns with an “X’ factor.
SETTING THE IMMERSIVE STANDARD
CINEMATIC VR
IN-HEADSET EXPERIENCES
LET'S OPEN THE DOOR TO THE FUTURE
EXPERTS IN HUMAN-CENTRIC AI
BUDGET
The spreadsheet HERE contains an itemized breakdown of costs with 3 tabs representing whether or not we want the advanced Gemini version or the non-Gemini version, as well as the costs for an off-site day to capture students as part of a musical performance.
We are committed to delivering a high quality solution that fits your timeline, so let us know what works!
OCULUS MOFAD EXPERIENCE
TECHNICAL APPROACH
Our LA All of our footage is shot stereoscopically with 8K resolution per eye (7680x7680), and optimized for the maximum resolution per device.
We are one of the few teams in the world who have mastered branching narrative production in VR with seamless continuity.
In post-production, we calibrate the horizon, color-correct, stitch all footage together, add additional stabilization for any movement, remove shadows, tripods, dollys, and any other equipment from the shot, color correct, add titles/motion graphics, build footage into non-linear experience software, sound design the eperience end-to-end, and finally test everything in-headset to ensure it meets our high standards for a comfortable viewing experience.
Different headsets and 360 video platforms each have varying levels of spatial audio support, so we create mixes for each platform to give your audience the best immersive experience possible.