ENTERTAINMENT UNLEASHED
UNSHUT
THE FUTURE OF ENTERTAINMENT
Audience are craving personalized, immersive, and engaging experiences.
That's why UNSHUT creates high-tech immersive adventures with gripping narratives and captivating characters, turning fans into heroes of their own incredible story.
PEOPLE WANT MORE
We've all become accustomed to having exactly what we want, when we want it.
Even when watching 30-second videos, audiences are "multiscreening"—texting, shopping, scrolling, etc.
Movie attendance is down 40%, streaming is down 23%, and 94% of viewers say they want more immersive entertainment experiences.
People are tired of passive entertainment
THE SOLUTION IS IMMERSIVE
BESPOKE ADVENTURES// BREAKTHROUGH EXPERIENTIAL
UNSHUT gives people what they crave—highly memorable, thrilling adventures, personalized just for them.
EXPERIENTIAL MARKETING WORKS // POWERFUL DATA
- Total Experiential marketing was over $567.22 billion in 2024
- 79% of brands plan to execute more immersive marketing
- Companies that invest in experiential yield an average ROI of 3X-5X
BUT the biggest challenge for 60% of marketers? Lack of expertise.
IMMERSIVE WORK: BLACK BOX ARG
RECENT WORK: YOUNG REID HOFFMAN AI CLONE
PREVIOUS WORK: GAME OF THRONES VR
OUR GUIDING PRINCIPLE
Through years of creating immersive content for HBO, AMC and other clients, we’ve developed a core guiding principle...
THE PLAYER IS THE HERO
That means that they make decisions that affect and change the story and the characters in it. Action happens to them directly, not jut in front of them.
It's more difficult to produce these types of campaigns, but we believe it’s why top brands choose to work with us and why our experiences get millions of views.
LOREN EARLE- CRUICKSHANKS
GROWTH & STRATEGY
ARCHETYPE // SAGE
Whether scaling startups like JUUL or modernizing legacy businesses, Loren turns big ideas into real growth with resilient systems, sticky products, and strategies for success.
ARCHETYPE // BUILDER
Designer and worldbuilder with a background in neuroscience, who creates narrative experiences using emergent tech like VR/XR.
ABIGAIL
SANSOM
IMMERSIVE NARRATIVE
JON
CLINKENBEARD
VISION & CREATIVE
ARCHETYPE // PIONEER
20+ years of entertainment experience executing C-level finance and corporate development at HBO and others.
OUR TEAM
LOREN EARLE-CRUICKSHANKS
GROWTH & STRATEGY
ARCHETYPE // SAGE
Whether scaling startups like JUUL or modernizing legacy businesses, Loren turns big ideas into real growth with resilient systems, sticky products, and strategies for success.
ARCHETYPE // PATHFINDER
Ex-Disney Imagineer Abigail creates unforgettable immersive brand experiences across various platforms, from Walt Disney World attractions to murder mysteries.
ABIGAIL
TAYLOR-SANSOM
NARRATIVE & STORY
ARCHETYPE // COMMANDER
Immersive creative director Jon thrives on the bleeding edge of tech, having pioneered industry-first experiences, and global campaigns with an “X’ factor.
JON CLINKENBEARD
VISION & CREATIVE
ERIC
WILKER
MARKETING STRATEGY
ARCHETYPE // PIONEER
20+ years of entertainment experience executing C-level finance and corporate development at HBO and others.
ARCHETYPE // BUILDER
Designer and worldbuilder with a background in neuroscience, who creates narrative experiences using emergent tech like VR/XR.
RACHEL
JOY VICTOR
EXPERIENTIAL DESIGN
ARCHETYPE // DIPLOMAT
Head of AILA and USC Expert In Residence focused on live events and partnership ecosystems that catalyze innovation.
TODD
TERRAZAS
BRAND PERCEPTION
& NETWORKING
WE'RE WORKING ON SOMETHING NEW...
We've crafted an all new, cutting-edge immersive adventure—an unforgettable theatrical experience.
Alien technology, espionage, and the chance to become a true hero...
You've never experienced anything like this before
SPLASHY MOODBOARD HERE
HIGH TECH // BREAKTHROUGH EXPERIENTIAL
Behind the scenes shots of fabrication, testing, and moodboard designs that will intrigue investors.
EXPERIENTIAL MARKETING WORKS // POWERFUL DATA
- Total Experiential marketing was over $567.22 billion in 2024
- 79% of brands plan to execute more immersive marketing
- Companies that invest in experiential yield an average ROI of 3X-5X
BUT the biggest challenge for 60% of marketers? Lack of expertise.
PROPOSED TIMELINE
APR 28-MAY 2
Project Kickoff & Contracts
MAY 5-23
Creative Development & Planning
MAY 26-30
Pre-production & Budget Lock
JUN 2-27
Production & Build
JUN 30-JUL 11
Testing & Refinement
JUL 11
Soft Launch
JUL 14-31
Press & Social Media Build
AUG 1-31
In-person Activation (if budget allows)
PROJECTED REACH
Using hundreds of user touchpoints, we're aggregating long-awaited, but never measured user data and KPIs.
Our invaluable new measurements:
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True Channel Attribution
-
Emotional Impact
-
Brand Mission Alignment
-
Cross Device Customer Journeys
-
& many more
PREVIOUS PARTNERS
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WE THINK YOU'RE THE RIGHT PARTNER
Based on x, y, z information that we know and the quality of work we've seen, we think you would add value.
What to put here?
LET'S LEAD THE WAY INTO THE FUTURE
THANK YOU
JON@UNSHUT.ME // 214-808-2227
3 PHASE GROWTH/PRODUCT ROADMAP
PHASE 3:
SERIES B & BEYOND
90% SaaS Model
10% Original Content
SAGA platform fully automated with latest and greatest Gen AI tools, spanning multi-million dollar agency projects down to freemium model for up-and-coming creators
UNSHUT continues integrating new tech, removing the learning curve for all creators and using data to predict industry trends
Creator marketplace is primary connector for emerging talent and entertainment partners
UNSHUT is an incredibly attractive company for acquisition, even at a $1B premium
PHASE 2:
SEED & SERIES A
50% SaaS Model
30% Agency Model
20% Original Content
Launch our SAGA narrative builder platform publicly with SaaS licensing
Continue building IP marketing experiences with enterprise entertainment partners, but shift to a support role with proprietary data and custom features built into SAGA
Build experiences with content creators from YouTube, TikTok, etc.
Launch V1 of our creator marketplace “YouTube of immersive content” with these new immersive influencers
PHASE 1:
PRE-SEED
80% Agency Model
20% Original Content
Create enterprise IP marketing experiences with entertainment partners to build immersive data and introduce the world to this new form of media
Leverage those contract-built SAGA features internally into UNSHUT products, including:
Singlarity (Vision Pro/Quest)
The Ruin (Phone/Web/Social)
Ei8ht (Vision Pro Exclusive)
Expand core team
TOO BIG
TO START SMALL
As part of our 1st phase, we’re working with industry-leading partners to create bespoke IP experiences to build our dataset as quickly as possible
We’ve solidified Intent from Sony, CAA, HPA, YouTube, Two Bit Circus, Heroes creator Tim Kring, and more
Our strategy is fourfold:
Stay light-years ahead of competition, amassing data quickly
Solidify our dispersed distribution method in consumer minds
Cement our reputation as the first, best, and only company creating this futuristic entertainment
Perfect our platform with powerful new features
LONG-TERM PARTNERS
We’re holding out for STRONG, visionary partners who add more than just capital to our table. That’s why we’ve already added Sequoia, Wonder Ventures and Viento Ventures, and we’re talking with a16z, Mantis, Bitkraft, and more.
You’ve seen our vision, team, and plan—how will you help us?
Crucial connections for early growth, talent, VCs, etc.
Exclusive access to prototypes and cutting-edge tech
Relevant Entrepreneurs-In-Residence