BLACK BOX LAUNCH
AN IMMERSIVE ADVENTURE
IN AN ALTERNATE REALTIY
THE
VISION
A revolutionary product deserves an equally exciting introduction—UNSHUT's first-of-its-kind immersive entertainment product Black Box combines live actor performances with generative AI, social media, websites, text messages, and premium physical items.
But how could an audience trust a company they've never heard of with a product the likes of which, they'd never seen before?
They had to experience it firsthand.
We created a series of interactive missions, puzzles, characters, and interactions, all powered by the same technology behind Black Box, blurring the line between fiction and reality and intriguing our tech-savvy audience to find out just how deep the rabbit hole went...
This immersive alternate reality game (ARG) was created in a fraction of the time of a traditional campaign, offering players emotionally compelling narrative touchpoints while connecting with secret agents and unravelling clues across the internet.
THE
STRATEGY
THE
EXPERIENCE
Audiences were captivated, collaborating on social media and Reddit to decipher clues and solve the mystery, and more importantly—giving them a taste of this groundbreaking new form of entertainment—a dynamic alternative to traditional passive media like TV and film.
Players quickly became addicted to their newfound power as key characters who could influence the outcome of the story. This highlighted a key desire in the market for immersive experiences with a higher degree of control—exactly what Black Box offers.
Most experiential marketing is highly engaging, but transforming an audience into active participants of a story—that's not something most campaigns are able to accomplish, let alone to this degree of success.
THE
RESULTS
The campaign exceeded not just initial expectations, but career-long expectations, delivering engagement and interaction rates exponentially beyond industry norms, averaging an astonishing 10 times higher across all metrics.
These results not only showcased the campaign’s success but also demonstrated the ability to measure incredible new metrics:
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True Attribution Across Channels
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Emotional Impact of the Campaign
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User Brand Mission Alignment
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Cross-Device Customer Journeys
UNSHUT's experiential campaign for Black Box redefined the capabilities of experiential marketing, setting a new standard for interactive, AI-driven storytelling and solidifying UNSHUT's reputation as a bold innovator in the experiential marketing and immersive entertainment industries.
LET'S
TALK
UNSHUT empowers the world's most ambitious creators, agencies, and brands to create scalable high-performance creative for culture-defining moments, blending advanced technologies with the art of marketing and hard data science.
Led by a team of proven entrepreneurs, we believe the future of marketing and entertainment is personalized, immersive, and engaging.