BLACK BOX LAUNCH
AN IMMERSIVE ADVENTURE
IN AN ALTERNATE REALTIY
THE
VISION
A revolutionary product deserves an exciting introduction—UNSHUT's groundbreaking immersive entertainment product Black Box combined live performances with social media, websites, text messages, and premium physical items.
But how could their audience know what they were signing up for?
Simple—they had to experience it.
We created a series of interactive missions, puzzles, and characters, blurring the line between fiction and reality and captivating our tech-savvy audience to go deeper...
This immersive alternate reality game (ARG) gave users a taste of the full Black Box product with an emotionally compelling narrative, conversations with secret agents, and a hunt for clues across the internet.
THE
STRATEGY
THE
EXPERIENCE
Audiences were captivated, working together on social media like Reddit and TikTok to decipher clues and solve the mystery, and most importantly—they got a sample of this groundbreaking new form of entertainment, and they wanted more.
Players became addicted to their newfound power—able to influence the characters and story. This highlighted a key desire for entertainment with a higher degree of control—exactly what Black Box offers.
Most experiential marketing is engaging, but it’s rare to truly transform audiences into active participants of a story.
THE
RESULTS
The campaign delivered engagement and interaction rates exponentially beyond industry norms, averaging an astonishing 10X higher across all marketing metrics.
These results showcased the campaign’s success and demonstrated an ability to measure brand new KPIs:
-
True Attribution Across Channels
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Emotional Impact of the Campaign
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User Brand Mission Alignment
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Cross-Device Customer Journeys
UNSHUT's experiential campaign for Black Box redefined the capabilities of experiential marketing, setting a new standard for interactive, AI-driven storytelling and solidifying UNSHUT's reputation as a bold innovator in marketing and entertainment.
