EQUINOX
CONTENT PROPOSAL

JONNY
CLINKENBEARD

WHAT HAS CLINK BEEN UP TO?

I'm glad you asked!
Over the last few years, I've been working on high-tech content projects and partnering with ambitious creators, agencies, and brands to create engaging experiences.

RECENT WORK: YOUNG REID HOFFMAN AI CLONE

RECENT WORK: ACADEMY OF POP CONTENT

RECENT WORK: UNSHUT IMMERSIVE EXPERIENCES

PREVIOUS WORK: AI PERSONAL TRAINER VI

I WANT TO WORK WITH EQX AGAIN!

1. Content strategy for Agent X (AI)

2. Website copy refresh
3. EQX+ App copy refresh

AGENT X CREATION

I'm super excited about the possibilities for an EQX AI agent!
I would love to bring my expertise in prompt engineering, character interaction, game design, and AI to EQX create a world-class brand-safe AI assistant
I actually created the world's first AI personal trainer, VI for LIFEbeam!

A HANDFUL OF AGENT X IDEAS

Equipment Guru—take a photo of the new ViPR and Agent X will explain how to use it, which muscles it targets, and hot to incorporate it into your goals and workout regimen. If you're curious about proper form, Agent X can show you a short video to see it in action
AI Personal Trainer—using smart data from workouts, # of reps, types of moves, Agent X asks quick questions, recommended your meals, provides customized personal session plans, and more—all to keep members climbing for ever-greater achievements
Gamification—Agent X has a host of audio game overlays for running, cycling, rowing, etc. where you're given goals to reach, and settings to enter into the machine you're using. Then once you hit milestones along the way, you hear encouraging audio game indicators with sound design from the app straight to your headphones, changing by workout type, equipment used, intensity setting, and more.

WEBSITE COPY REFRESH

Training section looks good, but seeing a few places where voice and tone could be improved
Would like to audit the EQX website for overall brand voice
It's time to refresh the EQX Hotels website. I'm seeing the original copy on most pages from over 5 years ago

EQX+ APP REFRESH

As the original content creator, I'd love to refresh the brand voice and tone throughout the EQX+ app
Amy mentioned other upcoming copy needs for smart messaging in the works
I'd also like to develop a content strategy to introduce Agent X

CONTENT STRATEGY
Executing branded content across various touchpoints

BRAND VOICE

Helping brands find and implement their unique voice

AI IMPLEMENTATION

Creating brand-safe AI agents and automated workflows

IMMERSIVE MARKETING

Immersive Marketing & Experiential Events (VR/XR/In-person)

UX GAMIFICATION

Improving intrinsic and extrinsic motivation for users

CONTENT
CAPABILITIES

PREVIOUS PARTNERS

OUR TEAM

ARCHETYPE // LEGEND

Yale hacker James has pioneered a host of award-winning genre disrupting work, from Justin Bieber’s metaverse concert to Viacom's MoCap system, the “Outernet,” and more.

JAMES
TUNICK

XR/VR/AI TECH

ARCHETYPE // PATHFINDER

Ex-Disney Imagineer Abigail creates unforgettable immersive brand experiences across various platforms, from Walt Disney World attractions to murder mysteries.

ABIGAIL
TAYLOR-SANSOM

IMMERSIVE NARRATIVE

JON
CLINKENBEARD

VISION & CREATIVE

ARCHETYPE // COMMANDER

Immersive creative director Jon thrives on the bleeding edge of tech, having pioneered industry-first experiences, and global campaigns with an “X’ factor.

ERIC
WILKER

MARKETING STRATEGY

ARCHETYPE // PIONEER

20+ years of entertainment experience executing C-level finance and corporate development at HBO and others.

ARCHETYPE // BUILDER

Designer and worldbuilder with a background in neuroscience, who creates narrative experiences using emergent tech like VR/XR.

RACHEL
JOY VICTOR

EXPERIENTIAL DESIGN

ARCHETYPE // DIPLOMAT

Head of AILA and USC Expert In Residence focused on live events and partnership ecosystems that catalyze innovation.

TODD
TERRAZAS

BRAND PERCEPTION
& NETWORKING