ACTIVE ENTERTAINMENT
UNSHUT
DEMANDING ATTENTION
Audiences don't pay attention to traditional media.
That's why UNSHUT creates gripping narratives that make fans active participants in their own incredible adventures that demand attention.
SPLIT FOCUS
Even when watching 15-second clips, audiences are "multiscreening"—texting, shopping, scrolling, etc.
Movie attendance is down 40%, streaming is down 23%, and 94% of viewers say they want more active entertainment experiences.
The entire idea of entertainment has changed
BREAKING THROUGH
ACTIVE PARTICIPATORY ENTERTAINMENT
UNSHUT gives people what they crave—explosive, unforgettable adventures where they play an active part in the story.
POWERFUL PROOF
-
79% of companies are increasing their immersive marketing
-
In-person experiences yield an average ROI of 3X-5X
-
The total experiential market for 2024 was over $567 Billion
This approach WORKS.
ACTIVE STORYTELLING:
BLACK BOX ARG
TECHNICAL WORK:
YOUNG REID HOFFMAN AI CLONE
IP ADAPTATION:
GAME OF THRONES VR
OUR GUIDING PRINCIPLE
Through years of creating immersive experiences for HBO, AMC and other clients, we’ve developed a guiding principle...
THE PLAYER IS THE HERO
They make active decisions that change the story. Action doesn't happen passively in front of them, it happens to them directly.
It's much more difficult to produce these types of campaigns, but much more rewarding. And it's why our experiences get millions of views.
OUR TEAM
JON
CLINKENBEARD
VISION & CREATIVE
ARCHETYPE // COMMANDER
Immersive creative director Jon thrives on the bleeding edge of tech, having pioneered industry-first experiences, and global campaigns with an “X’ factor.
ABIGAIL
TAYLOR-SANSOM
NARRATIVE & STORY
ARCHETYPE // PATHFINDER
Ex-Disney Imagineer Abigail creates unforgettable immersive brand experiences across various platforms, from Walt Disney World attractions to murder mysteries.
LOREN
EARLE-CRUICKSHANKS
GROWTH & STRATEGY
ARCHETYPE // SAGE
Whether scaling startups like JUUL or modernizing legacy businesses, Loren turns big ideas into real growth with resilient systems, sticky products, and strategies for success.
ERIC
WILKER
MARKETING STRATEGY
ARCHETYPE // PIONEER
20+ years of entertainment experience executing C-level finance and corporate development at HBO and others.
RACHEL JOY
VICTOR
EXPERIENTIAL DESIGN
ARCHETYPE // BUILDER
Designer and worldbuilder with a background in neuroscience, who creates narrative experiences using emergent tech like VR/XR.
TODD
TERRAZAS
BRAND PERCEPTION & NETWORKING
ARCHETYPE // DIPLOMAT
Head of AILA and USC Expert In Residence focused on live events and partnership ecosystems that catalyze innovation.
WE'RE WORKING ON
SOMETHING NEW...
IT'S UP TO YOU
Alien technology, espionage, and the choice to become a true hero... or join the invasion.
You've never experienced anything like this before.
PROPOSED TIMELINE
APR 28-MAY 2
Project Kickoff & Contracts
MAY 5-23
Creative Development & Planning
MAY 26-30
Pre-production & Budget Lock
JUN 2-27
Production & Build
JUN 30-JUL 11
Testing & Refinement
JUL 11
Soft Launch
JUL 14-31
Press & Social Media Build
AUG 1-31
In-person Activation (if budget allows)
PROJECTED REACH
Using hundreds of user touchpoints, we're aggregating long-awaited, but never measured user data and KPIs.
Our invaluable new measurements:
-
True Channel Attribution
-
Emotional Impact
-
Brand Mission Alignment
-
Cross Device Customer Journeys
-
& many more
PREVIOUS PARTNERS
.png)
.png)
WE THINK YOU'RE
THE RIGHT PARTNER
Based on x, y, z information that we know and the quality of work we've seen, we think you would add value.
What to put here?
LET'S LEAD THE WAY INTO THE FUTURE
PHASE 3:
SERIES B & BEYOND
90% SaaS Model
10% Original Content
SAGA platform fully automated with latest and greatest Gen AI tools, spanning multi-million dollar agency projects down to freemium model for up-and-coming creators
UNSHUT continues integrating new tech, removing the learning curve for all creators and using data to predict industry trends
Creator marketplace is primary connector for emerging talent and entertainment partners
UNSHUT is an incredibly attractive company for acquisition, even at a $1B premium
PHASE 2:
SEED & SERIES A
50% SaaS Model
30% Agency Model
20% Original Content
Launch our SAGA narrative builder platform publicly with SaaS licensing
Continue building IP marketing experiences with enterprise entertainment partners, but shift to a support role with proprietary data and custom features built into SAGA
Build experiences with content creators from YouTube, TikTok, etc.
Launch V1 of our creator marketplace “YouTube of immersive content” with these new immersive influencers
PHASE 1:
PRE-SEED
80% Agency Model
20% Original Content
Create enterprise IP marketing experiences with entertainment partners to build immersive data and introduce the world to this new form of media
Leverage those contract-built SAGA features internally into UNSHUT products, including:
Singlarity (Vision Pro/Quest)
The Ruin (Phone/Web/Social)
Ei8ht (Vision Pro Exclusive)
Expand core team